Silk Road Miss Tourism of the Globe Competition is the core and highlight of the Silk Road Global Tourism Gala.
Silk Road Miss Tourism of the Globe originated with Miss Tourism of the Globe International, which was founded in 1971 by Mr. Charlie See, Chairman of the American Hollywood Festival of Beauty. The competition has been widely recognized in over 60 countries. It is the world finals for winners of the national Miss Tourism Competition. It is also one of the oldest and most authoritative Miss Tourism competitions in the world, and one of the tourism image beauty pageants accessible to various countries. Together with Miss Tourism International, Miss Tourism Universe and Miss Tourism World, it is known as the world’s Big Four tourism beauty pageants.
In 2018, the global finals of the event was held in China for the first time. Miss Tourism of the Globe World Finals 2018 with the theme of Stylish Desert·Brilliant Zhongwei was held in Zhongwei, Ningxia, with positive feedback from the public.
With the experience of 2018, the event organizing committee upgraded Miss Tourism of the Globe World Finals to Silk Road Miss Tourism of the Globe World Finals 2019 after thoughtful consideration and meticulous study. It is now the one and only international beauty pageant in China with independent intellectual property brand.